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ISBN 9780321815361 is out of print and is currently unavailable, alternate formats (if applicable) are shown below.
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Managing Enterprise Content: A Unified Content Strategy (Out of print)

AUTHOR Cooper, Charles; Rockley, Ann
PUBLISHER New Riders Publishing (02/16/2012)
PRODUCT TYPE Paperback (Paperback)
Description
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Show More
Product Format
Product Details
ISBN-13: 9780321815361
ISBN-10: 032181536X
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
Edition Number: 0002
More Product Details
Page Count: 384
Carton Quantity: 22
Product Dimensions: 7.00 x 0.90 x 8.90 inches
Weight: 1.50 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Glossary, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Computers | Networking - General
Computers | Management Information Systems
Computers | Electronic Commerce (see also headings under Business & Econ
Dewey Decimal: 658.403
Descriptions, Reviews, Etc.
publisher marketing
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Show More
List Price $49.99
Your Price  $49.49
Paperback