E-Commerce 2018
| AUTHOR | Laudon, Kenneth; Laudon, Kenneth C.; Traver, Carol Guercio et al. |
| PUBLISHER | Pearson (01/16/2018) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
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Product Format
Product Details
ISBN-13:
9780134839516
ISBN-10:
013483951X
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
Edition Number:
0014
More Product Details
Page Count:
912
Carton Quantity:
8
Product Dimensions:
8.20 x 1.30 x 10.10 inches
Weight:
3.61 pound(s)
Feature Codes:
Index,
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Electronic Commerce (see also headings under Business & Econ
Computers | Industries - Retailing
Dewey Decimal:
658.872
Library of Congress Control Number:
2017041167
Descriptions, Reviews, Etc.
publisher marketing
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
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List Price $286.65
Your Price
$283.78